Israel - The land of the EasyPark !

"On street" parking activity in Israel is coordinated by the "Union of local Authorities"(ULA ) comprising 202 municipalities and local councils. While ULA provides guidance and assist in providing a country wide parking policy each of the local municipal authorities manages and enforces its own parking program.
Parking operations and enforcement are carried out in most cases by city's employees but operations such as towing, collection of unpaid tickets and certain forms of parking fees payment methods as will be explained later are being outsourced to private operators.

Enforcement is being performed using smart phones or mobile computer terminals equipped with GPRS data links. Whenever a vehicle is inspected the data is being checked automatically with the central Vehicle Registration Office (VRO ) and the data is being compared with the police database of stolen vehicles and any security alerts available so that the parking enforcement activity integrate nicely with police and security forces operation. When a parking ticket is written a picture of the violating vehicle is taken and sent in "real time "to the main server for future reference.
Depending on the specific local authority several parking fees options are provided. Available fee payment alternatives include parking meters, pay & display systems, scratch cards and the EasyPark personal parking meter.


Tel Aviv - " EasyPark city "


Tel Aviv is Israel's second largest city and the country's main center of business, commerce and culture is also center of a metropolis composing around 1,250,000 people. Over 700,000 vehicles are entering the city daily creating major traffic and parking problems. The city operates 110 parking lots and manages some 40,000 paid "on street" parking spaces. Revenues from parking operations (including parking tickets) amount to over € 40,000, 000 annually


Tel Aviv is quiet unique as it is one of the very few cities in the world with no "on street" equipment (Parking meters or Pay and Display systems) at all. The payment alternatives presented to the driver include Pay by phone and the Easypark personal parking meters.
Until recently buyers were also able to use scratch cards but these are going to be taken out of circulation later this year.


Taking this approach the city enjoys tremendous financial and operational benefits:
• No capital investment
• No maintenance cost
• No risk of vandalism
• No "Visual pollution "
• No need for cash collection
In short higher net revenues and as will discuss later increased customer satisfaction


The backbone of Tel Aviv's parking fees collection system is the EasyPark personal parking meter. A Personal parking meter (PPM) is a small, credit size electronic device which the driver holds in his vehicle gloves compartment and whenever he needs to park he takes it out, activates the device and puts it on the side window or the dashboard for the parking officer to see. The device contains all the relevant rates and parking regulations so the driver should not be concerned about any possible infringement of parking bylaws.
Using the Easypark the driver enjoys the following advantages over conventional parking fee payment systems:
• Cashless operation, no need to look for coins
• He pays only for the exact amount of time parked
• No transaction costs, the driver pays no "extras"
• Operation is completely anonymous
In short EasyPark is a "win win" proposition both for the driver and the city.


The Easypark operation in Tel Aviv is managed by Parx Ltd a subsidiary of OTI a public company traded in NASDAQ (OTIV)


EasyPark is being used presently by over 100 cities in 19 countries around the world. Close to a million drivers are now using the EasyPark devic
e!

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